How can you promote your book on LinkedIn to get more readers?

Many professionals and writers post consistently on LinkedIn — yet everything disappears in the feed within hours. At the same time, they know Substack could be the right place to build a real audience… but they struggle to connect the two.

Do you recognise yourself here?

🆇 Fragmented - You write good LinkedIn posts, but they live in isolation... no system, no continuity and no compounding effect.

🆇 Exhausting - Posting feels like starting from zero every time, with no clear path from attention to community.

🆇 Disconnected - You have profile views, likes and comments but no natural way to invite people into a deeper conversation off LinkedIn.

And simply dropping a Substack link into a post doesn’t solve the problem either.

What if LinkedIn wasn’t the end of your content — but the entry point?

Imagine building a system where LinkedIn posts feed long-form thinking, Substack builds depth, and your audience grows with you, not just around you?

Reserve your seat here

What you will learn

LinkedIn

How to write content to spark curiosity

Substack

How to turn curiosity into a community

The Flywheel

How to leverage both to your advantage

RSVP here

Gunnar Habitz

Connect & Act Media, Sydney

I moved from Zürich to Sydney giving my European career a different direction Here I discovered LinkedIn as great place for building a network and sharing content which opened unexpected doors for me.

The result? Working in my dream company and published four books in English: Happy Habits, Lead Not Manage, Connect & Act and Social Selling for Jobseekers. My Substack Busy Book Builder helps professionals publishing their books.

Find me on LinkedIn here

Veronica Llorca-Smith

The Lemon Tree Mindset, Hong Kong

I am an international speaker and corporate facilitator based in Hong Kong with 20 years of experience in the corporate world in leadership, business development, people and L&D.

As published author of 4 books, including The Anti-Procrastinator (Penguin Random House), I often speak in international leadership conferences.

My Substack publication The Lemon Tree Mindset became a community of writers, creators and solopreneurs who want to turn their creativity into a business and a lifestyle.