How to use LinkedIn to win more clients?

(without hiring a copywriter, getting lost in a sea of pitching messages and feeling overwhelmed with irrelevant connection requests)

If you’re a professional in small and mid-sized companies looking to find suitable clients or partners for your business, then you need to be active on LinkedIn.

But hang on, you’re already there for years, just didn't care!

Only your profile looks the same all that time. You don’t see the right people contacting you and don’t know how to find them.

Did you know that just 1% of active users post regular content? Those Social Sellers create successful business on LinkedIn.

Get started here

This is the Course Overview

This Course is Created For...

Professionals in small and mid-sized organisations who don't perform regular LinkedIn activities to advance conversations towards closed business.

Benefits After Attending

Know how to update your personal brand in your LinkedIn profile, connect with the right people, share useful content and turn conversations offline into concrete opportunities.

It is Not for Those Who...

expect leads to come in automatically, don't want to add creativity and are not ready to put in the work needed to become a Social Seller. It also does not cover LinkedIn for job search.

Who am I to Teach You This?

G'day, my name is Gunnar. I am working at a software vendor in the social media space in Sydney, Australia. I am using Social Selling principles in my corporate life day in day out already for many years to build relationships with partner organisations.

My mission is to help entrepreneurs and small to mid-sized businesses unlocking their sales potential. As a social media consultant, I focus on their personal brand on LinkedIn, teach about strategic networking and Social Selling for their growth strategies. Here in Sydney I run my own meetup group.

How to get started - and what is the next step?

This is what you get when you enrol (in AUD)

Online Course


course only version

  • Full online course with 2h video
  • Several worksheets

  • Access to my Facebook group

Get started

LinkedIn Profile Refresh


done with you version

  • one 45 min 1:1 Zoom call
  • completed LinkedIn checklist of your profile in Google Docs
  • concrete suggestions suitable to your own story
Get branded

Frequently Asked Questions

There are so many ways to transform your professional social media activities into a crystal-clear focus of work dedicated to successful lead generation. This course helps you to get started with your personal brand, teaches you how to find and connect with the right contacts and how to nurture them with useful and relevant content. The dedicated lesson about time management proofs that just 30 or max. 45 min per day are enough to turn into an incoming stream of potential clients. I will even tell you where to find that time by a clever shift of your prospecting efforts.

To be honest with you, the majority of entrepreneurs and small business professionals are not copywriters or bloggers. The course provides you with good examples how to get started, where to find material, how to find your voice before getting into writing own material. I show you concepts how to produce a LinkedIn blog quickly which will attract more than 1000 views and many engagements. Once you learn how to produce valuable content, you know better how to engage with your marketing department.

See it from the other side: if somebody refers you, the prospective client wants to check not just your website to compare your offered services but also wants to learn about you as a person - before reaching out to you. That means you still get referrals but you don’t see those who decided not to contact you due to a missing personal brand visible on LinkedIn. In these changing times buyers reach out much later to pre-selected suppliers.

Most LinkedIn related books or courses focus either on the career side or cover the selling side for corporate sales professionals. This course is dedicated to entrepreneurs and small business professionals, even those who work in their business only part-time while being fully employed outside of their LinkedIn interests. This course captures the best Social Selling strategies adapted to this segment out of my experience day in day out.

Indeed you don’t receive a single dollar from views and likes. I will teach you other metrics to look after for successful Social Selling efforts. The most important element is getting into conversations online and turning them offline at the right moment into calls or meetings - when the real selling process starts. Like any marketing funnel, we need to focus on the right audience, increase the discussions with them and focus on quantity of quality. I will also teach you the offline-online-offline formula how to nurture people you met to warm up their interest.

That is a fair question, not everyone can handle do-it-yourself with consist activities. For this situation I suggest you book a discovery call and we go through your needs individually. Maybe just two hours of dedicated work gets you on track, otherwise the membership "Organic LinkedIn Habits" membership might be the best approach.

"Your course looks excellent Gunnar, I have no doubt that many people will transform their social selling with all your experience and expertise."

Heidi Dening
Global Speaker & Best-Selling Author

"f there is anyone who can teach LinkedIn maximisation it is you, Gunnar. Best of luck with your new program. I am sure it will be a great success!"

Duncan Fish
Executive Coach

"Great suggestions and all things I need to implement to make sure I'm getting the most out of Social Selling. Can't wait to adopt personal branding."

Jason Knight
Filmmaker & Visual Storytelling Expert

Still undecided?

You’re ready to turn constant conversations into new business applying the strategies you learn in this course if…

  • You’re just getting started being active on LinkedIn - and want to ensure you absolutely nail it right from the beginning leaving your former passive approach behind you.
  • You already have a pretty good idea who your target audience is - but you are struggling to find them. You are looking for a way how to search relevant members for your tribe who can become not just clients, but raving fans who refer you further.
  • You want to turn your LinkedIn profile from an online resume style into a true personal brand online - but need guidance and help for the heavy lifting to avoid trial and error.
  • You are watching your competitors growing their networks and position themselves as thought leaders - and decided to stop missing out and get started yourself.
  • You started to post your own material as you understand content leads to conversations - and look for ways to create or curate more relevant stuff that excites your network and leads to getting incoming leads.
  • You’re committed to dedicate up to 30 min per day to LinkedIn activities as long it will bring results - but you are missing a proven strategy with consistency in mind so far and want to avoid wasting time.
  • You feel confident to start this implementation course - as you have 30 days for a free trial and know you could simply send us a quick message which reduces your risk to get started now.

Did you catch yourself nodding your head at least once if not more often?

Enrol now

Social Selling Starting Now

My new online course covers the journey from creating a personal brand, finding and engaging with others online before taking the conversation offline into a relationship towards successful business.

The course will launch in the first half of November 2019. Please register here below to be informed as soon as possible.