(without hiring a copywriter, getting lost in a sea of pitching messages and feeling overwhelmed with irrelevant connection requests)
If you’re a professional in small and mid-sized companies looking to find suitable clients or partners for your business, then you need to be active on LinkedIn.
But hang on, you’re already there for years, just didn't care!
Only your profile looks the same all that time. You don’t see the right people contacting you and don’t know how to find them.
Did you know that just 1% of active users post regular content? Those Social Sellers create successful business on LinkedIn.Get started here
Professionals in small and mid-sized organisations who don't perform regular LinkedIn activities to advance conversations towards closed business.
Know how to update your personal brand in your LinkedIn profile, connect with the right people, share useful content and turn conversations offline into concrete opportunities.
expect leads to come in automatically, don't want to add creativity and are not ready to put in the work needed to become a Social Seller. It also does not cover LinkedIn for job search.
G'day, my name is Gunnar. I am working at a software vendor in the social media space in Sydney, Australia. I am using Social Selling principles in my corporate life day in day out already for many years to build relationships with partner organisations.
My mission is to help entrepreneurs and small to mid-sized businesses unlocking their sales potential. As a social media consultant, I focus on their personal brand on LinkedIn, teach about strategic networking and Social Selling for their growth strategies. Here in Sydney I run my own meetup group.
This is what you get when you enrol (in AUD)
There are so many ways to transform your professional social media activities into a crystal-clear focus of work dedicated to successful lead generation. This course helps you to get started with your personal brand, teaches you how to find and connect with the right contacts and how to nurture them with useful and relevant content. The dedicated lesson about time management proofs that just 30 or max. 45 min per day are enough to turn into an incoming stream of potential clients. I will even tell you where to find that time by a clever shift of your prospecting efforts.
To be honest with you, the majority of entrepreneurs and small business professionals are not copywriters or bloggers. The course provides you with good examples how to get started, where to find material, how to find your voice before getting into writing own material. I show you concepts how to produce a LinkedIn blog quickly which will attract more than 1000 views and many engagements. Once you learn how to produce valuable content, you know better how to engage with your marketing department.
See it from the other side: if somebody refers you, the prospective client wants to check not just your website to compare your offered services but also wants to learn about you as a person - before reaching out to you. That means you still get referrals but you don’t see those who decided not to contact you due to a missing personal brand visible on LinkedIn. In these changing times buyers reach out much later to pre-selected suppliers.
Most LinkedIn related books or courses focus either on the career side or cover the selling side for corporate sales professionals. This course is dedicated to entrepreneurs and small business professionals, even those who work in their business only part-time while being fully employed outside of their LinkedIn interests. This course captures the best Social Selling strategies adapted to this segment out of my experience day in day out.
Indeed you don’t receive a single dollar from views and likes. I will teach you other metrics to look after for successful Social Selling efforts. The most important element is getting into conversations online and turning them offline at the right moment into calls or meetings - when the real selling process starts. Like any marketing funnel, we need to focus on the right audience, increase the discussions with them and focus on quantity of quality. I will also teach you the offline-online-offline formula how to nurture people you met to warm up their interest.
That is a fair question, not everyone can handle do-it-yourself with consist activities. For this situation I suggest you book a discovery call and we go through your needs individually. Maybe just two hours of dedicated work gets you on track, otherwise the membership "Organic LinkedIn Habits" membership might be the best approach.
"Your course looks excellent Gunnar, I have no doubt that many people will transform their social selling with all your experience and expertise."
"f there is anyone who can teach LinkedIn maximisation it is you, Gunnar. Best of luck with your new program. I am sure it will be a great success!"
"Great suggestions and all things I need to implement to make sure I'm getting the most out of Social Selling. Can't wait to adopt personal branding."
You’re ready to turn constant conversations into new business applying the strategies you learn in this course if…
Did you catch yourself nodding your head at least once if not more often?
My new online course covers the journey from creating a personal brand, finding and engaging with others online before taking the conversation offline into a relationship towards successful business.
The course will launch in the first half of November 2019. Please register here below to be informed as soon as possible.