Social Media in Leadership

G'day, I'm Gunnar!

I help partners and their clients to advance social as highest performing customer engagement channel. I am responsible for Hootsuite's Channel Partner strategy and execution across Asia Pacific. That includes all aspects of commercial and technical partnerships with Independent Software Vendors (ISVs), Agencies, System Integrators and Value Added Resellers (VARs).

Applying my corporate experience as external advisor, I am on a mission to help smart professionals to connect and engage with prospective clients using the power of social media like LinkedIn & Co. beyond just relying on word of mouth referrals.

I recognised a gap especially in leadership as many high level managers still touch social media as a "nice to have" There are great books and programs available for the "Social CEO" but not for middle management. That's what I'm building right now.

Latest Guest Podcasts


My weekly blog series on LinkedIn captures several topics around Social Selling every Monday morning.

See all episodes

My three recent book contributions at one place

It has been a pleasure to launch the book "Lessons I Learnt" during my virtual birthday party over Zoom. You can receive the bundle as a digital experience in form of a mini course or as individually signed paperback.

From Blog to Book

I write regularly about networking, sales and leadership topics on this website, on Medium and other blogs such as the Institute of Managers and Leaders in Australia. The blog covers my book review series including reflecting interviews with the authors.

Join the Tribe

Receive my regular updates on networking, social selling, book reviews and productivity tools - incl. my free LinkedIn Engagement Behaviour Guide


Let me know how I can help you

Looking forward to hearing from you to tailor something good for you.