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The Free Spirit of Your Life Purpose (Jacqueline Hofste)

book review 24 May 2019

Jacqueline‘s first book offers an unexpected self-discovery along the identification of archetypes for the reader’s own reflection in their environment. It allows unlocking hidden potentials, understanding the deeper meaning of life and managing conflicts with others. This fundamental work expands into several use cases far beyond the typical self-help genre.

Combining her 15+ years in corporate leadership positions with her passion for academic research, Jacqueline is on a mission to coach her clients following a meaningful purpose by tapping into their intuitive mind and human psyche. Adopting archetypal personality profiling principles, she unlocks the driving forces behind the human behaviour and brings her tribe into into the driver seats of their lives.

“The Free Spirit of your Life Purpose” starts with an introduction into archetypes as modern avatars, a term known well in the marketing world. The following chapters combine the odyssey of life with...

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Quiet Confidence (Joel Annesley)

book review 26 Mar 2019

The highly recommended self-help book “Quiet Confidence” of Australian author Joel Annesley presents a remarkable journey how a shy young man growing up with indecisiveness in a world of too many unknown elements became a confident life coach supporting other introverts. Transforming out of his own shyness, he realised that he doesn’t need to feed the inner perfectionist anymore. His book spans from feeling like a misfit towards gratitude for enabling his true strengths.

Joel found himself born with extreme shyness and thought that was him. Being too shy to speak up in school to make friends or to overthink everything, it took him ages to realise that shyness was separate from him with its own identity. He went through a long journey within to find his proper place and purpose. After his transformation, he is still able to reflect on all stages which enables him to help other introverts break up with shyness and discover their quiet confidence. Famous is his...

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The Ultimate Guide to B2B Prospecting (Richard Forrest)

book review 03 Feb 2019

Within the huge variety of sales books, Richard Forrest focuses in his “Ultimate Guide to B2B Sales Prospecting” on the hidden market of those customers who are not in a buying mood yet and thus not captured by the vast majority of online marketing campaigns. He suggests a person to person (P2P) approach to build rapport with those potential clients early and to begin the buying journey early with them.

From a forensic scientist to a sales coach and creating a prospecting agency: Richard found his sweet spot when he was offered to work in a sales role. Developing his approach with his team over more than ten years and millions of phone calls, he summarised his experience in this book to showcase a way to achieve remarkable results when applying a consistent prospecting strategy.

In the first chapters, Richard analyses the typical markets using the analogy of an iceberg which also sports on the cover of the book. He believes that most companies focus only on 20% of their...

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Shoot Me Now (Geoff Anderson)

book review 18 Jan 2019

Some professionals in a concrete industry can become lucky when their field of expertise turns into a huge demand. A perfect example for this is “Shoot Me Now”, a book about making videos to boost business from Geoff Anderson. With the increased amount of video clips posted by everyone social media with poor to average quality, there is a huge need for a proper approach towards creating videos with an outcome in mind. This book provides the ideal overview what, how and who are needed to obtain what kind of results for which audience.

Geoff Anderson is running his video production company “Sonic Sight” already for 25 years, and he has seen himself in various roles in front and behind the camera, as director, editor, scriptwriter and camera man. While it has been rather difficult for smaller companies to create good quality videos in the past, his expertise today helps separating professional work from amateur do-it-yourself posting. I remember him proposing a...

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Engage (Duncan Fish)

book review 22 Oct 2018

Within the huge amount of executive coaches who wrote a business book to support their thought leadership, “Engage” from Duncan Fish is an exception. He realised early that many highly skilled professionals in top positions couldn’t continue further in their career despite their technical capabilities were great without doubt. It is the social people side that holds them back. After coaching more than 1000 executives, he created a proven model which combined excellent technical skills with awesome people skills. Especially cultivating the latter part is covered in the book to achieve the common golden intersection which he calls an “Engaging Executive”.

In his earlier years, Duncan Fish has been a shy introvert young man who would not pick up a phone without knowing who was calling. Or he would look through the window to find out if he knew the person ringing at the front door. This self-claimed status of a “social misfit” changed when he...

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Your Roadmap to Achieving Sales Success (Wayne Moloney)

book review 29 Sep 2018

The world of sales is changing rapidly in the age of the informed buyer. Several new books capture the current trends from social selling to storytelling. Despite these changes, many relevant principles remain the same, especially for more complex business to business sales – which are not replaced by automated purchases of transactional products. Wayne Moloney compiled his sales experience spanning over four decades into his book “Your Roadmap to Achieving Sales Success”. This publication is meant as a practical handbook and serves as an ideal reference for the seller’s library.

Wayne gained his learnings during his various positions covering Australia, Asia Pacific and Europe from sales rep to General Manager and Managing Director. Despite climbing the career ladder, his book shows that Wayne kept his mind on the ground to help both younger and seasoned sales professionals. Since leaving his corporate career, he helps customers of various industries as a...

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Business from the Heart (Andrew Hoggard)

book review 20 Jul 2018

The title “Business from the Heart” perfectly describes the personal touch and mindset of Andrew Hoggard and his approach to good leadership and business. As such, this recent publication doesn’t fit into the categories of business or sales books, neither is it a management guide. Instead, it is a varied collection of snippets and anecdotes with a common mindset to reflect on and to use as guiding principles for both life and business.

New Zealand born Hoggard started his career in the healthcare industry in one of the companies his father once led. The book also tells the story of how his father rose to become an international success story through people leadership. After many years in leadership roles including relocating to Australia, Andrew was faced with redundancy as his position was eliminated after serving for 27 years. He describes the emotional journey of this period to assist readers who may be going through this journey with tools to come out even...

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Rebirth of the Salesman (Cian McLoughlin)

book review 30 Jun 2018

Within the numerous published business books about the sales profession, Cian McLoughlin’s “Rebirth of the Salesman” stands out being the only recent work covering the importance of thorough win and loss reviews as a core strategy to learn why we win and why not. In both cases this can help to improvements, actually also on the buying side. The world of sales is changing rapidly by adopting to the different purchasing behaviour in the disrupted age of the informed buyer. Therefore, Cian takes his readers on a broader journey to improve the essence of the sales arena.

During his corporate career in the software industry, Cian developed a passion about understanding the reasons behind won and lost deals which are rarely formally analysed in detail. He learnt from buyers and sellers examining both sides of the same coin. Born with a natural curiosity, he turned this hunger for information into building his own business, “Trinity Perspectives”. Today he...

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